The Persecution Of The Jewish People - 1105 Words

There is masses of historical debate surrounding the progression of Jewish persecution by the Nazis, this often fuelled by ‘intentionalists’, who believe Genocide was indeed the intention of one man from the beginning, rather than the theories of the ‘moderate functionalists ‘, that reason that the persecution of the Jewish people was a progression of radical policy ,of an entire group of people, due to the perceived failings of the Nazis previous racial policies. Section 2 Introduction - Nazi Regime began in 1933 when Adolf Hitler was appointed chancellor of Germany - 6 million Jews had been killed by the end of the Nazi regime - Both Intentionalists and Functionalists have there valid scholarly and ethical points - Notable†¦show more content†¦Existed throughout European nations for centuries. Rulers placed legislation and restrictions on the Jewish community previously (E.g. Napoleon) - Memoirs written by Hitler while serving prison time for treason â€Å"The personification of the devil as the symbol of all evil assumes the living shape of the Jew. â€Å"(Adolf Hitler – Mein Kampf ) - Racial Purity and spatial expansion became the core values of Hitler’s Party and Regime - April 1 1933- Nationwide boycott of Jewish owned businesses - September 15 1935 - Nuremberg Laws are instituted ( Jews classed as second class humans - revoked political rights → marriage and sexual relations between Germans and Jews made illegal). - November 9, 1938 ‘ Kristallnacht’ (night of broken glass) Nationwide program, set in motion by Joseph Goebells Speech in response to Killing of German Propaganda minister by Young Jew in Paris. Sees homes, businesses and synagogues stormed and at least 91 Jewish peopke killed and 30,000 arrested. - Saw the beginning of Expulsion and Ghettonisation of the Jewish community, transporting masses of Jews out of Germany to occupied territory. - The series of events surrounding the persecution of the Jewish people shows strong lack of organisation and planning by Hitler and the Nazi party in how to approach their ‘Jewish

A Report On The Vietnam War - 1419 Words

The Vietnam War started on November 1, 1955. 9,087,000 military personnel served on active duty during the Vietnam Era. Those that went into the war zone suffered, not only from wounds but also from a variety of jungle diseases and malnutrition. One of the few sources of clean water came from water purification tanks at Vietnamese refugee camps.Preventive medicine teams worked to control rodent and insect infestations, spray for malarial mosquitoes, and purify unclean water. Navy medical personnel were able to stabilize and treat most casualties and perform minor surgery, but the more serious cases were medevaced to other treatment facilities in Japan or in the continental United States. A five-story, concrete building, located on Tran Hung Dao, was the Navy’s only hospital. From the day it opened, it began to receive American combat casualties directly from the field. In 1964, the Navy assigned Lieutenant Commander Bobbi Hovis, one of the first Navy nurses to volunteer for service in Vietnam, to Saigon. With her commanding officer and fellow nurses, Hovis helped set up Station Hospital Saigon. As she settled into the daily routine of providing medical care to U.S. military personnel, the security situation in South Vietnam’s capital changed dramatically. Diseases accounted for a good deal of the hospital’s day-to-day work. Malaria was endemic and everyone had to take precaution. Infectious hepatitis was not uncommon, and all personnel had to receive immune globulinShow MoreRelatedThe Vietnam War And Its Horrors1130 Words   |  5 Pages The Vietnam War and its horrors came into the living rooms of people through from news reports through television. This war was the first war to issue full freedom to the press. There was a huge response to what people saw in a negative way. Many people thought the war should not have been televised. According to â€Å"U.S. at War: A History of Shame†, it was until 1965 that the Vietnam War became a big story on television. Journalism coverage of this war using television had a huge effect on the peopleRead MoreThe Impact of the Media on the Vietnam War Essay1230 Words   |  5 PagesVietnam was a country divided into two by communism in the North and capitalism in the South. The Vietn am War, fought between the years 1959 and 1975, was, in essence, a struggle by nationalists in the north to unify the nation under a communist government. This was a long standing conflict between the two sides that had been occurring for years. It wasn’t until 1959 when the USA, stepped in, on the side of southern Vietnamese, to stop the spread of communism. It was a war that did not capture theRead MoreWhat Role Did the American Media Play in the Vietnam War1741 Words   |  7 Pagescoverage on national and international affairs. They keep the public informed and report on matters that the United States is involved in so the American people can form their own views and opinions on them. Notably the media simply cannot report on every event that involves America so, they also have the job of picking and choosing between what is most important and what is newsworthy, alongside the task of reporting news reports that will produce high enough ratings to keep their news station up and runningRead MoreMedia Affects of the Vietnam War Essay1378 Words   |  6 PagesMedia Affects of the Vietnam War War is truly a horrific event that unfortunately occurs in our world frequently. There are a variety of ethical questions surrounding war, such as how much should citizens know about the fighting? When it comes to reporting the news, it is the goal of the network to report the news first. The benefit to this is people will turn to them first when it comes to breaking stories. However if the news is delivered based on speed and not accuracy this can be harmfulRead MoreThe Media s Influence On The Public During The Vietnam War1569 Words   |  7 PagesMedia’s Influence on the Public during the Vietnam War The Vietnam War lasted from 1954 to 1975 and quickly became known as the ‘first televised war’ or the ‘living room war’ because it was the first major conflict to be highly televised. During the Vietnam War the media heavily covered the conflict in a negative portrayal on print and television which in turn persuaded the public against the war, leading to mounting pressure on the government from the anti-war movement and general public disdain andRead MoreThe War Of The Vietnam War1379 Words   |  6 Pagestensions over the Vietnam war caused many americans to become divided on the actions taken by the government across seas. Americans questioned whether the government could be trusted. The feeling of betrayal and government secrecy created the â€Å"Credibility Gap,† in which many americans believed that the government no longer was for the people, but for anything else that would benefit the government. The Vietnam War exacerbated the gap between th e pro-war traditionalists and anti-war liberals along withRead MoreThe Use of Agent Orange in Vietnam936 Words   |  4 PagesThe Vietnam War is the most controversial war in United States history. From the Bay of Tonkin, to the draft, Vietnam often debated in the United States. One of the instances that made Vietnam so controversial was the use of Agent Orange in South Vietnam. Agent Orange is the name of a pesticide composed of 2,4-dichlorophenoxyacetic acid (2,4-D), and 2,4,5-trichlorophenoxyacetic acid (2,4,5-T). Agent Orange also contained a chemical compound called dioxin, which has been found to be very toxic toRead MoreLosing Vietnam On The Home Front1672 Words   |  7 Pages Losing Vietnam on the Home-front Forty six years have passed since the United States officially stopped their involvement in Vietnam. Not since the Civil war had the country been so torn. Every American family was impacted, losing husbands, sons, and daughters. Over fifty thousand Americans were killed and many more still suffer deep physical and emotional scars . Veterans took their own lives, were treated as social outcasts, or ended up on the streets with the homeless. The Vietnam conflictRead MoreHarry S. Trumans Decision to Drop the Atomic Bomb1857 Words   |  7 PagesNagasaki in order to end World War II and the U.S. would soon meet another formidable enemy with the beginnings of The Cold War. The Cold War developed anti- and pro-Communist views, shifting the United States’ focus towards defeating Communism and its supporters. The tensions from the Cold War developed into great animosity spurring from the clashing beliefs of Democracy and Communism. 20 years later, U.S. intervention combats Communism ’s spread in The Vietnam War. Although the U.S. thought it wasRead MoreKennedy s Policy Goals During The Cold War968 Words   |  4 Pagesan escalation in Vietnam. Kennedy viewed getting involved in Vietnam as a disruption to his foreign policy goals. One of Kennedy’s primary concerns during the Cold War was preventing escalation with the Soviet Union, it was a larger concern to him than to his advisors. The United States lacked support from other major countries and by interfering in Vietnam, the relationship with China that Kennedy wanted would have been negatively impacted. Kennedy’s priority during the Cold War was to defuse conflicts

Sentient free essay sample

Freedom comes from unexpected places. To wake up on a mattress as the morning sun leaks through hand-crocheted curtains, undoubtedly haggled from one of the local markets, and open a huge window to feel the pleasant, familiar smell of fresh bread from the bakery less than a football field away is freedom. To walk for hours and rest in fields of flowers is beauty, even when walking all the way home seems an unattainable task. Nature transcends calendars, alarm clocks, and computers and all necessities are within reach. The last time I visited my first hometown of Olsztyn, an enticing feeling of independence colored my young soul and illuminated my surroundings in a light that would bring me to what I am today. I found my most treasured aspects of life in a small Polish metropolis. At the beginning, Olsztyn was simply another place to which my mother brought my older sister, Julia, and me. We will write a custom essay sample on Sentient or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I always felt like a stranger to Olsztyn, unlike my sister, who was raised by the city itself, from her early years of playground-play to the beginnings of her teenage angst. After all, she was born there. My love for Olsztyn, however, began to grow only after my admiration for Julia, who slowly began telling me more and more stories, until my capacity of nostalgic thought was equally overflowing with memories of that northeastern city in Poland. I began to believe it was a truly magical place. In June 2006, a week after my 8th grade graduation, I happily, yet anxiously, boarded an airplane, from Chicago to Warsaw. The unusual combination of my emotions that day allowed me to leave Chicago with ease and excitement. I knew the upcoming summer would be spent very well. It was my first solo vacation and I was ready. My mom’s friends scooped me up at the airport when I arrived and we drove together in their enormous white van for four hours along roads of poppies, grasses, and ro ad merchants until we finally reached our destination. Arriving at the curb of the street I once lived on, my body, exhausted from the trip, leaped into sheer contentment and at once, I felt I was at a comfortable place. Realizing that not much had changed since the last time I found myself there, I was reminded of the longevity of life; unlike the scenery of Chicago, which transformed nearly every month, there was a comforting aura of permanence. I spent the next several weeks exploring niches of Olsztyn I had only heard about when I was still too young to see them firsthand. Back in Chicago, I yearned for an atmosphere so gentle and subtle. The hills, endless foliage, and modestly beautiful architecture brought my spirits up every time I went outside. Though I forced myself to lock both front doors tight once night fell, because drunks often wandered the hallways of the brightly painted apartment building, I became braver than ever before, knowing the splendor outside my windows. At last, I felt independence poking out of me. Many teenagers recall summer vacations with words such as â€Å"awesome† and â€Å"amazing,† conversing endlessly on the subject of how much they saw and did. I, however, experienced a summer of tranquility, characterized by the bittersweet loneliness of growing up and real-life struggles that urged me to learn what it means to be satisfied with being alive. I brought back to Chicago the liveliness of heart and indestructibility of spirit through which I have found my own personal freedom.

Locavore Essay free essay sample

According to Jennifer Maiser, locally grown food â€Å"just tastes better†(A). She states this while trying to prove the point that being a locavore is not only healthy, but delicious as well. Maiser’s article is quite the opinionated piece, and having someone’s opinion forced down your throat is not everyone’s cup of tea. Maiser also claims that when food is traveling such a great distance to places such as Wal-Mart it is even more greatly affected by â€Å"bio-terrorism† (A) in which â€Å"food begins to lose nutrition as soon as it is harvested† (B). This can apparently be solved by going to the global supermarket and choosing wisely in order to obtain the proper needs for the body. (B) But, according to opinions in Document B, it will be extremely sub par and not quite up to the â€Å"taste of fresh food† standard. The Locavore movement has impacted the middle income families in several different ways. We will write a custom essay sample on Locavore Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They have become scavengers for â€Å"fresh, vine ripened foods grown on local farms†¦Ã¢â‚¬  (E) Believing that they are not only helping themselves, but helping their community and the environment as well. Unfortunately their selfless acts are not as helpful as they may seem. Throughout the past few years there has been an increase in small farms, 1. 2 million (E) to be exact. While local farmers and businesses are booming, others are declining. The world revolves around trade, it has since the earth became colonized. According to Source C, â€Å"it [also] hurts farmers in other parts of the world. † Many sub-Saharan farmers rely on trade with the U. K. (C) and will diminish if the locavore movement continues on. This selfish movement will cause other parts of the world to collapse. Helping out other countries from around the world for the â€Å"small airplane stickers† (C) seems like a fair trade, but the environmental impact still has yet to come into play. Source D lays out the chart for the impact on the environment when factoring in transportation. Everything the country supplies to us omits a fair amount of greenhouse gases, reaching beyond 2. 0 metric tons of CO2 (D). Greenhouse gases are one of the main causes of Global Warming which can cause much harm to the world and its ecosystems. Source F claims that a major problem some have today is the â€Å"increased reliance on foods shipped halfway around the world† and that is causes â€Å"promotion of profligate fuel and exploitation of cheap labor. † Shifting back to the locally grown foods, as suggested by the locavores, will cut prices of food, which in the end would result in a better community in the short run, but a world out of work due to the many people in undeveloped countries who need those low paying jobs to make a living for themselves and their families. We can promote sustainability without completely cutting off trade from the rest of the world. Locavores are just locals who are concerned about the environment. All they ask for is cheap, locally grown food that tastes delicious at the same time. The movement poses a positive change to the environment while lifting an unstable economy. They are not a â€Å"fringe foodie culture† (E) but a culture of caring people who want to see a change in their diet, and quite possibly the world.

High Fidelity Essays - English-language Films, Films, High Fidelity

High Fidelity Essays - English-language Films, Films, High Fidelity High Fidelity High Fidelity On the surface, High Fidelity is a story about breaking up and getting back together again. Only, thanks to director Stephen Frears narrative technique, we dont realize this until the credits start to roll. He plunges into the life of Rob Gordon, played by John Cusack, on the night his girlfriend, Laura, leaves him. Robs subsequent depression and self-analysis is the focus of the film; getting the girl back becomes secondary. Robs frustration from his break up with Laura reminds him of all of his other failed relationships, specifically, his Top Five All Time Break Ups List. His recounts of each girl are interspersed throughout the first half of the film. We only learn about Laura as we learn about Robs past. Consequently, the main part of the narrative is either flashbacks or direct commentary by Rob to the audience. This might seem to be a weakness, but it is in fact a vehicle for Frear to move the present plot forward. It is only through understanding Robs past, that we can understand his current angst. In addition, the slow revelation of the causes for his and Lauras break up reinforces Robs own mental journey. We learn things as Rob himself is ready to deal with them. For example, it is only when Liz, a mutual friend, marches into Robs record store and yells profanity at him, that Rob begins to think of what Laura probably told Liz. He finally lets the audience in on some of the things he did to caus e the break up. Yet Rob still hasnt fully grasped what happened between him and Laura. It is a great strength, and in fact the very nature of the film, that we are limited to Robs mental struggle. All of the information is slowly laid out, to him, and to us. In his struggle to understand his current break up, Rob becomes obsessed with his past relationships, and decides to go out with them all again and ask them what went wrong. His discoveries give him a whole new perspective. Basically, he realizes that although he was dumped, he is now glad now that each of them ended. For example, he discovers that Charlie, who he has always imagined as the perfect woman, is in his own words awful. Not only that, he finds that she broke up with him for purely superficial reasons. In another case, he is appalled by the neediness of his ex-girlfriend and is grateful that she dumped me, and not the other way around. He also comments that he could have had sex with her, but that he wouldnt be sleeping with a person. After these kind of enlightenments, Rob also has a whole new appreciation for Laura. Once again, the audiences perspective is linked with Robs personal journey. The perspective of the film is further reinforced by the way in which Rob speaks directly into the camera. It gives the film a quickly paced, informal structure. Yet Frear doesnt trap the audience in Robs perspective alone. Rather, it is the supporting cast that really defines Rob for us. Rob gives us commentary on an event, but we get to see the cast members physically create the event and judge for ourselves. Basically, we see how he learns to live in the real world. Instead of perpetually feeling sorry for himself and blaming other people, he starts acknowledging his own failings. His concept of his whole dating history and his idea of relationships start to change. He is beginning to mature. The plot rewards this maturity with the return of Laura into his life. Robs new appreciation and maturity is shown in the final sequence in which he tells the audience he is making a mix tape for Laura, full of things that she will like. High Fidelity is an entertaining, but poignant look at breaking up. So many stories trivialize it or play it for cheap comedy. This one is more interested in exploring what a breakup does to the psyche. Through the creative narrative techniques of flashbacks and candid monologues, the audience becomes fully engaged in Robs struggle. Cusack is able to represent the despair of a broken heart and to

Venustiano Carranza, Revolutionary President of Mexico

Venustiano Carranza, Revolutionary President of Mexico Venustiano Carranza Garza (December 29, 1859–May 21, 1920) was a Mexican politician, warlord, and general. Before the Mexican Revolution (1910–1920) he served as mayor of Cuatro Cià ©negas and as a congressman and senator. When the Revolution broke out, he initially allied himself with Francisco Maderos faction and independently raised his own army when Madero was assassinated. Carranza was president of Mexico from 1917–1920 but was unable to keep a lid on the chaos that had plagued his country since 1910. He was assassinated in Tlaxcalantongo in 1920 by troops led by General Rodolfo Herrero. Fast Facts: Venustiano Carranza Known For: Revolutionary leader and president of MexicoBorn: December 29, 1859 in Cuatro Cià ©negas, MexicoParents: Jesà ºs Carranza, mother unknownDied: May 21, 1920 in Tlaxcalantongo, Puebla, MexicoEducation: Ateneo Fuente, Escuela Nacional PreparatoriaSpouse(s): Virginia Salinas, Ernestina HernndezChildren: Rafael Carranza Hernndez, Leopoldo Carranza Salinas, Virginia Carranza, Jesà ºs Carranza Hernndez, Venustiano Carranza Hernndez Early Life Carranza was born into an upper-middle-class family in Cuatro Cià ©negas in the state of Coahuila on December 29, 1859. His father had been an officer in the army of Benito Jurez in the turbulent 1860s. This connection to Jurez would have a profound influence on Carranza, who idolized him. The Carranza family had money, and Venustiano was sent to excellent schools in Saltillo and Mexico City. He returned to Coahuila and dedicated himself to the family ranching business. Entry Into Politics The Carranzas had high ambitions, and with the backing of family money, Venustiano was elected mayor of his hometown. In 1893, he and his brothers rebelled against the rule of Coahuila Governor Josà © Marà ­a Garza, a crooked crony of President Porfirio Dà ­az. They were powerful enough to secure the nomination of a different governor. Carranza made some friends in high places in the process, including Bernardo Reyes, an important friend of Dà ­az. Carranza rose politically, becoming a congressman and senator. By 1908, it was widely assumed he would be the next governor of Coahuila. Personality Carranza was a tall man, standing a full 6-foot-4, and he looked very impressive with his long white beard and glasses. He was intelligent and stubborn but had very little charisma. A dour man, his lack of sense of humor was legendary. He was not the sort to inspire great loyalty, and his success in the revolution was mainly due to his ability to portray himself as a wise, stern patriarch who was the nations best hope for peace. His inability to compromise led to several severe setbacks. Although he was personally honest, he seemed indifferent to corruption in those who surrounded him. Carranza, Dà ­az, and Madero Carranza was not confirmed as governor by Dà ­az and he joined the movement of Francisco Madero, who had called for rebellion after the fraudulent 1910 election. Carranza did not contribute much to Maderos rebellion but was rewarded with the post of minister of war in Maderos cabinet, which infuriated revolutionaries such as Pancho Villa and Pascual Orozco. Carranzas union with Madero was always tenuous, as Carranza was not a true believer in reform and he felt that a firmer hand (preferably his) was needed to rule Mexico. Madero and Huerta In 1913, Madero was betrayed and assassinated by one of his generals, a relic from the Dà ­az years named Victoriano Huerta. Huerta made himself president and Carranza rebelled. He drafted a Constitution that he named the Plan of Guadalupe and took to the field with a growing army. Carranzas small force largely sat out the early part of the revolt against Huerta. He formed an uneasy alliance with Pancho Villa, Emiliano Zapata, and Alvaro Obregà ³n, an engineer and farmer who raised an army in Sonora. United only by their hatred of Huerta, they turned on one another when their combined forces deposed him in 1914. Carranza Takes Charge Carranza had set up a government with himself as the head. This government printed money, passed laws, etc. When Huerta fell, Carranza (supported by Obregà ³n) was the strongest candidate to fill the power vacuum. Hostilities with Villa and Zapata broke out almost immediately. Although Villa had a more formidable army, Obregà ³n was the better tactician and Carranza was able to portray Villa as a sociopathic bandit in the press. Carranza also held Mexicos two main ports and, therefore, was collecting more revenue than Villa. By the end of 1915, Villa was on the run and the United States government recognized Carranza as Mexicos leader. Carranza vs. Obregà ³n With Villa and Zapata out of the picture, Carranza was officially elected president in 1917. He brought very little change, however, and those who truly wanted to see a new, more liberal Mexico after the revolution were disappointed. Obregà ³n retired to his ranch, although the fighting continued- particularly against Zapata in the south. In 1919, Obregà ³n decided to run for president. Carranza attempted to crush his former ally, as he already had his handpicked successor in Ignacio Bonillas. Obregà ³ns supporters were repressed and killed and Obregà ³n himself decided that Carranza would never leave office peacefully. Death Obregà ³n brought his army to Mexico City, driving Carranza and his supporters out. Carranza headed to Veracruz to regroup, but the trains were attacked and he was forced to abandon them and go overland. He was received in the mountains by local chieftain Rodolfo Herrera, whose men opened fire on a sleeping Carranza late at night on May 21, 1920, killing him and his top advisors and supporters. Herrera was put on trial by Obregà ³n, but it was clear that no one missed Carranza: Herrera was acquitted. Legacy The ambitious Carranza made himself one of the most important figures in the Mexican Revolution because he truly believed that he knew what was best for the country. He was a planner and organizer and succeeded through clever politicking, whereas others relied on strength of arms. His defenders point out that he brought some stability to the country and provided a focus for the movement to remove the usurper Huerta. He made many mistakes, however. During the fight against Huerta, he was the first to declare that those who opposed him would be executed, as he considered his to be the only legitimate government in the land after the death of Madero. Other commanders followed suit, and the result was the death of thousands who might have been spared. His unfriendly, rigid nature made it difficult for him to retain his hold on power, especially when some of the alternative leaders, such as Villa and Obregà ³n, were much more charismatic. Today, Carranza is remembered as one of the â€Å"Big Four† of the Mexican Revolution, along with Zapata, Villa, and Obregà ³n. Although for most of the time between 1915 and 1920 he was more powerful than any of them, he is today probably the least remembered of the four. Historians point out Obregà ³ns tactical brilliance and rise to power in the 1920s, Villas legendary bravery, flair, style and leadership, and Zapatas unwavering idealism and vision. Carranza had none of these. Still, it was during his watch that the Mexican Constitution still used today was ratified and he was by far the lesser of two evils when compared to the man he replaced, Victoriano Huerta. He is remembered in the songs and legends of the north (although primarily as the butt of Villas jokes and pranks) and his place in the history of Mexico is secure. Sources Editors of Encyclopaedia Britannica. â€Å"Venustiano Carranza.† Encyclopà ¦dia Britannica, 8 Feb. 2019.McLynn, Frank. Villa and Zapata: A History of the Mexican Revolution. New York: Carroll and Graf, 2000.

Individual Reflective Report Essay Example | Topics and Well Written Essays - 1000 words

Individual Reflective Report - Essay Example The report refers to areas the group performed very well while others it required to improve. The plan has ensured that the location and date are secured. In the plan, the venue for the event has been established at the University of Greenwich Council Room. The place has extra benefits it can host all the participants and provide for an allowance for additional participants. The room has also been booked to avoid inconvenience when the event starts. The date has also been set to be held on 10 June 2014, and the event runs from 2-7pm. In addition, all speakers have been contacted to confirm availability. The planners have also obtained catering and accommodation facilities to the participants, who are fifty. The plan has also ensured that there is flexibility in increase in the number of participants and allocated an additional budget of ten people (Bramwell, 1997, p.67), (Allen, 2009, p.180). The plan has also detailed on who is responsible for the budget as GOPIO and the stakeholders. It has established the site of potential expenditure and income, and then they created a framework to monitor the budget. A control mechanism was set maximize revenue but minimize costs. The selection of members was done according to abilities and competence on managing and planning (Ash and Dabija, 2000, p.35). The group initially comprised of inexperienced people that inconvenienced the event planning because the event is large and was a high profile event that required high expertise in planning. However, a selection of experienced group members was made to allow easier planning and members had to resolve their differences in order to continue with the work (Abbott and Geddie, 2000, p.77). In the planning committee, the members acknowledge the importance of unity in the process. A disunited planning committee has conflicts that may lead to the process to collapse (Shone and Parry, 2004, p.7). Group members learn to listen, understand each other, and respect the

Discuss and evaluate societal and healthcare trends influencing Assignment

Discuss and evaluate societal and healthcare trends influencing healthcare systems and models within political environments including local, state, national, and global systems - Assignment Example Standards in western nations, for instance the US have vastly improved compared to standards in developing nations particularly in Africa. This can be attributed to better versus poor standards of living in western/ industrialized nations compared to developing countries respectively. As such, these issues affect the healthcare systems and models within political environments around the world. Developed countries deal with chronic degenerative diseases such as heart disease and various cancers while developing nations deal mostly with communicable and infectious diseases such as cholera (ODonnell, 2007, p 2820). Another important societal and healthcare trend is healthcare research and personnel. The healthcare sector has become a diverse sector today dealing with more issues rather than just preventing and treating diseases. As such, it has become imperative that healthcare and medical personnel be integrative people who can conduct and interpret research for healthcare purposes. However, the healthcare sector is understaffed making it difficult to provide adequate healthcare in local, state, national, and global systems (Skolnik & Skolnik, 2012). In conclusion, the issues discussed above among others are societal and healthcare trends influencing healthcare systems and models within political environments including local, state, national, and global systems and should be addressed to achieve a responsive and efficient healthcare industry globally. Learning.

Enron Corporate Culture Essay Example for Free

Enron Corporate Culture Essay Bench was founded in the Philippines by Ben Chan in 1987 originally selling men’s t-shirt in small retail stores. The brand is registered under the trademark of Suyen Corporation. The brand also grew on providing ladies’ line, underwear, fragrances, house wares, snacks, and a wide array of other lifestyle products, Kyle Marco P. de Vera, Justin Andrew Lawrence L. Rigor and Jolo Marco R. Tayag are junior students from the Department of Marketing and Corporate Communications in San Beda College AY: 2012-2013. The researchers have equally contributed to the fulfillment of the research with the help and advice of Dr. Jennifer T. Ramos. with the distinction of being present in virtually every retail space in the Philippines, and with a worldwide network of stores and outlets, reaching as far as the United States, the Middle East, and China. It has also been a pioneer to the use of celebrity endorsers, television, and giant billboards to push for a fashion brand that offers premium quality products at affordable prices in the market. By multiple product line and brand extensions, Bench was able to go through demographic divisions such as age, gender, socioeconomic status having â€Å"Bench is forever† as the company’s article of faith. Emerging as a global brand, Bench has 610 stores worldwide, 67 internationally 543 locally. (Adapted from Bench’s Website) Growing globally resulted to creating new product lines and extensions of the Brand; known for being an apparel brand, Bench as a product-oriented company have evolved into being a market oriented brand not only selling clothes but also extending to the market’s needs in terms of lifestyle such as food and personal care. One of Bench’s promising extensions is Bench Fix, aside from the Fix salon, hair wax is also one of the commonly sought product today in their offerings. Many companies or brand today have been adapting to the trends and needs of the society, by utilizing the brand that they have established in the market, they make their offerings relevant at the fast changing time. Product-line and brand extensions do not only create new markets but it is also one of the strategies in maximizing brand equity to survive in the competitive industry. The intention of the study is to know whether Bench is a strong Brand, by assessing its brand equity, brand positioning and competitiveness in the market and eventually make realizations for other pioneered and extending brand entities. The researchers got interested with this particular study because they want to discover whether a local brand of apparel like Bench, can be a strong brand and if it can be as appealing as those of the foreign brands that Filipinos patronize. Operational Framework Input Process Output Figure 1. 1 showed the three variables that have been assessed to know whether Bench is a strong brand, it can be measured through the independent variables, and these are the brand equity, the brand positioning and how Bench deals with the competition. The dependent variable is Bench being a strong brand because it has been the variable subject for result. The figure also displayed the process that the researchers have worked on. The research is a descriptive type of study. Survey was used to gather quantitative data which had been interpreted by its corresponding verbal interpretations. The person triangulation was intended to check and balance the consumers’ evaluation and be able to supplement qualitative data. Conceptual Framework This concept was adapted from , which suggested that a strong brand is manifested through the following indicators; Strong Brand Equity, Strong and Clear Brand Positioning, and Competitiveness. The main problem of the study is to know whether Bench is a strong brand. It specifically seeks to answer these following questions: 1. What is the assessment of the consumers to Bench’s brand equity? a. Brand Awareness b. Perceived Quality c. Brand Loyalty d. Brand Association 2. What is the consumers’ assessment on Bench’s brand positioning level? a. Attribute b. Benefits c. Beliefs and Values 3. How does Bench deal with the competition? a. The relative strengths and weaknesses of competition. b. The marketing strategies of their competition. Assumptions were used in this study. The researchers assumed that the product line and brand extensions of Bench are only categorized into accessories, apparel, personal care, footwear and food that the consumers have assessed in the questionnaire. They also assumed the determinants used in assessing the brand positioning. The researchers presumed that the close competitors of Bench are Folded Hung, Mint, Penshoppe, and People are People. The researchers assumed that Bench is not a strong brand. The study will benefit local competitive company brands to push for a more valuable product and service to create stronger brands enabling them to prepare for product and brand extensions so that they can survive long in the competitive market, not only that they will focus on their current products and services but they can also focus on the other needs and interests of the market. This study will also be able to provide companies and researchers a basis for assessing whether a brand is strong or not. The study will also benefit Bench, because the study will be able to provide an insight with regards to the brand’s current standing and be able to help them identify their existing constraints that inhibit their full brand development. To the researchers, the study will serve as ground for development, as future marketers. This research will be a good foundation for their career. In this study they will be able to assess, select, and apply carefully theories and concepts that they have learned and to the future researchers, the study will be a good source of information if ever it will relate to their topic well. The researchers are expecting that this will be available to the public since the current researchers also had a hard time finding local studies, this will be a good reference for them. Hopefully, the future researchers will be able to improve on this study and also be aspired to help other local researchers as well. It will also benefit the consumers, with the study conducted they will be able to learn and explore more of a brand’s offerings in the market. With more choices, variation in the brand, it will likely improve their buying behavior as to how they manage their lifestyle of selection and consumption. The scope of this study was limited on the assessment of the indicators of a strong brand, which was adopted from Armstrong and Kotler, namely; brand equity, brand positioning, and how a brand deals with competition in the market. The researchers were only focused on Bench as subject. With regards to the quantitative data, there is an ideal number of one hundred (100) respondents composed of buyers and nonusers of the brand to avoid conditional sampling; For the qualitative data, one (1) of Bench’s brand manager and one (1) brand manager of Bench’s competitor has been interviewed, particularly Folded Hung. Because the study is only good for duration of five (5) months, it has to meet with the researchers’ convenience. The researchers are bounded by time financial difficulty, respondents and lack of expertise. Review of Related Literature Building a Brand, a Strong One Brands play an important role in the purchasing decision of the product or service . Companies establish a brand primarily because they want to be considered a reference for customers when purchasing or availing products and services. Like what have said in their study, brands act as shorthand in the consumer’s minds so that they do not have to think much about their purchase decision. Being a reference provider, the brands are the interface between consumers and the company; on the other hand consumers are subject to commit to brands. Since brand is a cluster of functional and emotional values that promises a unique welcome experience (Chang Liu, 2009) and are fundamentally about relationships, these should form the main source of any company’s connection to the customers so that a brand may be able to avoid negative perception and aim for positive feedbacks. Brand’s influence is not imposed by the company or the business; rather their relevance depends on the needs and wants of the people because â€Å"the power of the brand lies in the minds of consumers† . â€Å"Brand name alone does not make a brand† one has to be strong enough to develop a market-leading brand capacity that is essential for long-term competitiveness. What is a strong brand anyway? In identifying a strong brand, we have to take in consideration some key indicators of such; high brand equity, brand positioning and competitiveness. The Brand’s Labor: Brand Equity Aaker defines brand equity as a set of assets and liabilities inked to a brand’s name and symbol that adds to or subtracts from the value perceived by a product or service to a firm and or the firm’s customer however Keller defines brand equity as the differential effect of the brand knowledge on consumer response to the marketing of the brand . Aaker’s definition on brand equity is centered on the consumer’s negative or positive perception attached to the brand while Keller described it as the difference between the business’ projection of the brand on the consumer’s interpretation and perception of the brand. Taking it from a study’s perspective, have suggested that brand equity is the outcome that accrues to a product with its brand name compared with those that would accrue if the same product did not have a brand name, simply put it is the outcome of the overall marketing effort of the brand. Since there is already an evaluation of the product and service, brand equity plays a role in how information is learned and then retrieved and used in making choice . That is why brand equity has emerged as a key strategic asset that needs to be monitored and nurtured for maximum long-term performance . Not only that it serves as an important signal to reduce perceived risk but it is also why considers brand equity as the value of a brand to the firm. According to brands with higher equity have an established strength in the market for they are able to generate higher immediate returns from their marketing mix efforts and higher loyalty brands generate greater stockpiling from promotions. Also have mentioned that buyers respond to branding by purchasing the same products or brands or by showing preference toward a particular brand, bringing firms higher in the market share, higher profits or share value. To sum it all up, brands which have higher equity can get the customer’s preference and tendencies and result in higher level of sale . The concept of brand equity has remained a complex phenomenon for many researchers because of the many associated concepts applicable under it. To understand it fully, the researchers would have to identify its key components. Aaker approaches brand equity as a set of fundamental dimensions grouped into a complex system comprising mainly: brand awareness, brand perceived quality, brand loyalty and brand association. The Impression, Brand Awareness For a brand to sustain a presence in the marketplace, people must be aware of it. As such, at its most basic level, knowledge encompasses brand awareness and the extent to which customers recall and recognize the brand. . To define brand awareness, it is the consumer’s ability to identify the brand and can be measured with the help of brand recall and brand recognition. Brand recall is the ability of consumers to retrieve the brand from memory, when the product category, the needs fulfilled by the category, or some other type of probe, is given as a cue. Brand recognition reflects the ability of consumers to confirm prior exposure to the brand . It is also the extent to which a person able to recognize a particular brand given a set of brands according to . According to the role of brand awareness in building brand equity depends on the strength of the brand’s presence in the consumers’ mind and with that brand awareness had become a vital factor to influence the buying decisions and purchase intentions . It also enhances the prospects of being considered in the future purchase situations. . But awareness alone is not enough according to for the initial work was found that awareness alone was not adequate to build brand understanding. It will also need help of the other brand equity’s dimensions. Perceived Quality: The Judgment To sustain one’s presence in the market, awareness had been the founding principle to perform such but is the image just right to deliver positive quality perception that may even push more knowledgeable consumers to buy or purchase products. Perceived Quality is defined as the customer’s judgment of performance of a performance excellence of a product or service relative to the expectations of quality (Balaji, 2011). In other words perceived brand quality represents consumers’ view of how well a brand meets their requirement and expectations . According to , he stated that â€Å"perceived quality also represent consumers’ judgments regarding a brand’s overall superiority†. To add on Huang’s study, said that consumers’ apparel purchase decisions may be more likely to be influenced by their perceptions of apparel attributes such as price, quality, and style than by their concerns about the ethnical conditions under which apparel is or was produced. Perceived quality is a consumer’s subjective judgment about products or services . It is personal and irrational, quality may only equate to a certain features and benefits that are unique or different from others and these qualities may not be of standard or preference of one prospect, meaning a brand may only be able to be successful if they impress the right people or the target market per se. Brand Association: The Synapse Associations represent what the brand stands for and imply a promise to customers from the organization members. This means that brand association is something that provides meaning to a brand . In other words, brand association are ideas or descriptions consumers can relate with the product or service offered by the brand. Other definition of brand association stated by and is that it is anything linked in the memory of the consumers to the brand and the thoughts that come up to mind after brand or offering is recalled. Brand associations help consumers retrieve and process information and evoke a positive effect and cognitive considerations of the benefits . By convenience, brand association can actually make the product information more accessible that it can influence faster purchase decisions of consumers. Brand Loyalty: The Corner Stone Another dimension of brand equity is brand loyalty. To define brand loyalty on understanding, it is â€Å"a deeply commitment to rebuy or repatronize a preferred product or service consistently in the future, causing repetitive same brand or same brand set purchasing, despite situational influences and marketing efforts having the potential to cause switching behavior†. In relation to the study, mentioned that loyalty is understood to be a long term attachment to a firm and it is considered to be intimately linked to consumer based brand equity. Now how can brand loyalty be of use, brand loyalty is of strategic importance for companies to obtain a sustainable competitive advantage because it is considered as one of the most important factors affecting consumer choice according to and. In identifying loyalty, satisfaction strength is a vital determinant because it plays a crucial role in the translation of stated satisfaction into customer loyalty and research of indicates that though satisfaction is link to some aspects of loyalty, its impact may depend on facets of the prior relational experience. In addition, the authors anticipate that satisfaction strength will influence both loyalty and the translation of satisfaction into loyalty, also suggested that the willingness of individual consumers, employees, friends the investor personal sacrifices in order to strengthen the relationship may help. One of brand loyalty’s substance is, Brand self-connection wherein according to is the idea that attachment involves a bond with the brand included as part of the self; it suggests that a critical aspect of attachment involves the cognitive and emotional connection between the brand and the self. That’s why trust in a brand is important and is a key factor in the development of brand loyalty according to because it can result to customer retention. In metaphor, brand loyalty is the cornerstone of brand equity and brand itself. Brand Positioning According to marketers need to position their brands clearly to target costumer’s minds at the lowest level; they can position the brand on product attributes. However attributes are the least desirable level for brand positioning. A brand can be better positioned by associating its name with a desirable benefit. The strongest brands go beyond attribute or benefit positioning. They are positioned on a strong beliefs and values. They explained the concept of brand positioning in terms of its three levels. The brand must be aligned to its goals and prospect consumers in order to be positioned well in the market. Like what have mentioned in their study, consistency in value delivered helps brand providers understand the value targets and helps customers understand the brand positioning. In the study of , they stated that it is important for businesses to create attraction in their brand to be better positioned than their competitors. In return, when a brand has a relative advantage in consumers’ mind, its market share should increase or at least not decrease . The study of mentioned that positioning is a very left brained phenomenon, where brands are narrowly defined by either personality or benefits. When one defines brands so rigidly, the advertising gets predictable, and there’s no margin for creativity or expansion. Fluid nature and flexibility is one of the ways for brands to survive. Brand belief works by tracking a particular brand also by trying to see it in the context of other brands of the same category, the comparison creates a distinct positioning. Advantages to Competition

The Bitter Sweet Symphony of Life :: Music Capsule Bitter Sweet Essays

The Bitter Sweet Symphony of Life Time capsules are a trendy way of preserving the past for a period of time, in hopes of capturing physical proof of the advances in our society. Therefore, I am not surprised that many educational institutions have embraced the concept of a time capsule. However, this creates a problem: How can singular items be chosen to represent multitudes of ideas, creations, and people? The only logical conclusion to this dilemma is to allow those being represented to choose an example that they feel best represents the majority, which in this case would be the entire class. Therefore, as a fellow classmate, I feel that The Verveà ­s à ¬Bitter Sweet Symphony would be an excellent choice for the time capsule because all aspects of the song have the ability to symbolize our class. Music is composed of many different parts: the melody, bass, and accompaniment. In the bass line of à ¬Bitter Sweet Symphony there is a reoccuring music strain that is heard throughout the entire piece. This is an example of a recording process known as sampling, in which a small portion of an already existing song is reproduced and inserted into a new song. In this case, The Verve was able to utilize the Rolling Stoness The Last Time in collaboration with their own music to invent a new sound. Just as The Verve took a sound from the past, students are taking the experiences and knowledge of the past as they embark on the new millenium. We are not repeating our past failures, but instead are molding them into something that can be adapted into a new concept and a new way of thinking. Mistakes of the past can lead to the triumphs in our futures. As lyricist, lead singer, Richard Ashcroft states, just take [what is given to you] and use your imagination (Bittersweet Trium ph). The use of sampling also symbolizes how our past and our heritage will always surround us and be our base. Together we are able to create a melody that will stand out and be something more beautiful and unique than before. The sample of The Last Time is heard throughout the entire song, just as our different cultures are always present in our lives.

Various Types of Drivers

Various Types of Drivers Drivers come in many different forms and each carry their own characteristics. When on the road, one can experience several different drivers and their driving habits. The different drivers you experience during your journey may result in many things such as you being late to your destination or even become part of a car crash. Most motorists would like to make it to where they need to go on time, but how they get there depends on their style of driving as well as the types of drivers they encounter along the way.Despite the many driving skills motorists may come across during their journey, they should always drive safely following the rules of the road to avoid any dangerous car collisions. The various types of drivers can be broken down into three categories which include non-obedient, careful and reckless. Non-obedient drivers are often the ones who disrupt traffic and sometimes cause traffic jams. They have poor judgment in performing road tasks such as making turns, using their indictors when necessary and drifting within a traffic lane.These motorists lack the ability to change behavior in unexpected or dangerous situations. They have a tendency to slow down traffic, aggravate other drivers and cause inconvenience for other motorists. They fail to function properly and the proficiency to focus quickly is nonexistent. This causes avoidable accidents and puts their lives as well as others in danger. For instance, there was a time where my mother and were watching the news and a middle aged woman switched from the right lane into the left lane without using her indicator.The fact that she fail to signal that she was merging into the next lane resulted in her getting rear ended by another driver. Had she done the simple task of using her indicator, this rear end collision could have been avoided. Motorist who are more precautious and careful while behind the wheel tend to have a more decent style of driving. They are usually more lik ely to follow the rules of the road. This includes wearing their seatbelt at all times, using their indicators and driving by the appropriate speed limit.They usually have steady concentration while on the road, which allows their mind to be fully focused while driving. These drivers have a good idea of what is happening in their surroundings and have keen awareness skills which are vital when driving. There was a time when my mom and I were driving and approached a four-way street. The roads on our left and right were obligated to stop and the road in front of us and the only we were driving on had no stop signs. Although we were not required to stop we did.Had we continued driving we would have been involved in car accident because a driver required to stop ran the stop sign and would have crashed directly into us. Careful drivers not only look out for themselves but for other motorist as well to ensure the safety of all drivers while on the road. Drivers that have the least respe ct for other motorist or the can be known to have a reckless style of driving. These drivers can sometimes be very dangerous because they are not afraid to get a bit irresponsible while on the road.For example they do things like run stop signs, traffic lights and make illegal turns. Motorist like this have a tendency to weave in and out of traffic at fast speeds with no regard for other drivers. For example my brother and I were driving on the highway and one motorist was driving at speed way above the 60mph speed limit. This driver switched in and out of lanes without using their indicators and cut many people off almost causing fatal car accidents. Actions such as these puts many innocent lives at risk and force people to be more aware of their surroundings.The driving skills people have may vary. Many drivers experience the different types of motorist on a daily basis. Drivers should always follow the rules of the road and avoid any distractions while driving. Many drivers fail to do so putting themselves and others at risk. This can result in fatal car crashes that could have been avoided if motorists were more cautious when driving. Drivers should always maintain good driving skills, not only to guarantee their own safety but the safety of others while on the road.

Development And Importance Of Youth Cultural Consumption

Introduction Consumption is a pivotal component in economies of regions, countries, cities, towns, and other localities. This is premised on the fact that consumption is a function of an area’s economic standing. The young people are affected by the identity mission, an issue which makes them big spenders. Identity is an aspect which is based on perceptions within different contexts (Kjeldgaard, 2002). The youth culture in the marketing world is held as a prototypical illustration of a global segment (Hassan and Katsanis, 2001).This has led to the labels like the Gen X, the teen segment, baby busters, etc. These sub sets of society stem from the uniform consumption styles adopted by the group. The sharing f such consumer behavior across the world is thought to be behind the development of the world youth sub culture growth. The spaces present in different localities where the youth conduct their lives are however hugely ignored (Kjeldgaard, 2002). Globalization creates an expl osion in the product and image market.The young consumers are generally responsive to world trends as compared to the other sub groups in the society. he different sub cultures and lifestyles across the globe continue to fragment though it seems like the youth segment of society continue to merge in reference to the pursuit of identity as reflected in their consumption habits. However, the notion of the young has changed over time shifting from its empirical sense to the cultural sense (Kjeldgaard, 2002). The identity construction in the youth is the largest consequence occasioned by youth consumer culture. However, in other localities it remains hugely latent in nature since it arises from primary meditation (Kjeldgaard, 2002).The youth consumer culture greatly impacts on the development of economies in a variety of ways. To begin with, the youth sub culture leads to an increased demand for various products, secondly, the sub culture occasions the growth of other services like adve rtising and marketing, thirdly, the sub culture expands the job market (Hassan and Katsanis, 2001). The youth as indicated above present a consumer oriented group. This is so because of their responsive nature to world trends. Unlike the old generation, the youth spends a lot of their income.The income due to the youth is however not always earned as a number of this generation may be dependent on the older generation for upkeep. However, the working class younger generation is known for their pursuit of fashion, an attribute which predisposes them to heavy expenditure (Hassan and Katsanis, 2001). This aspect implies that the youth forces the demand for luxury and fashion goods to higher levels. If a city is a big producer of the luxury or goods in the line of youth attraction, then such a city is likely to develop.The city or country will definitely have to expand on production with a view to meeting the rising demand or the products in question. however, if the country which offer s residence to the a youth which does not work though it spends, this may be a drain on the economy as a lot of money is spent on consumption instead of having such funds being channeled to investment. This will affect the future development of a city or a nation in the long run. In the same line, if the city or country does not produce the goods demanded by the younger generation, it means such a destination will have to rely on imports to meet the demand.Imports may be cheap; however, in the long run they will have an adverse effect on the country’s balance of payments (Hassan and Katsanis, 2001). This does not augur well for the development of any region whether a city or a country. The other effect of the consumer culture attributable to the youth segment of society as identified above rests on its ability to ignite the development and growth of other industries. Consumption is affected by a host of factors. Advertising and marketing present such factors.Every producer in tends to sell; selling depends on the level of awareness that pervades the ground concerning product emergence or availability. Advertisements are very creative and have developed to all time highs as marketers try to outwit each other. The result of the consumerism nature of the youth has thus led to the expansion and growth of marketing and advertising in different countries and cities (Hassan and Katsanis, 2001). The youth sub culture as realized remains consumption focused; as a result, the group is under no illusions as it must seek employment to support its activities.This inculcates a hard motif into the group in the pursuit of finances to fund their projects. In this pursuit, towns, cities, and countries benefit from a high number of competent individuals entering to the labor force. An increased number to the labor force has a variety of benefits to every society. Conclusion This paper finds out that the youth sub culture has a number of effects on the economies of towns, c ities and countries. The effects are two-fold as the culture leads to both beneficial and adverse effects, however, with good planning; the youth sub culture is a useful segment which helps in the development of an economy.

Robert Mondavi Corp. †Executive Summary

Robert Mondavi Corp. – Executive Summary Free Online Research Papers The purpose of this report is to provide the Executive team with a series of recommendations to minimize the impact of the current production deficit of our Chilean joint venture, Caliterra, and therefore minimize lost revenue. This report also aims to provide recommendations to put in place an infrastructure that will support the Mondavi Corporation’s strategy of growth through international expansion. Since the inception of the joint venture between the Mondavi and the Errazuriz wineries, sales have been extremely positive. The outlook for Caliterra remains positive, with sales estimated to increase 20% in the coming year, it is important due to the negative impact of poor weather conditions and a phylloxera outbreak on Mondavi’s California harvest coupled with the drought conditions in Europe. Acknowledging that we cannot rely on the opening of our new winery at La Arboleda within 10 months, below are my recommendations to minimize lost revenue while putting in place the infrastructure to take advantage of increased harvest sizes predicted by the Wine Availability Reports: ? Appoint a joint Caliterra-Mondavi project team to oversee the build of the La Arboleda winery with the project goal to complete within 10 months; ? Approve financial and contractual terms with the â€Å"lost merlot† winery for the investment and implementation of modern equipment and technology to be installed within six months; ? Organize a Mondavi based team to oversee modernization of the â€Å"lost merlot† winery and subsequent fermentation; and ? Move the less premium wine to the lost merlot† winery for production replacing the higher end Merlot. Analysis Poor quality control and the â€Å"lost merlot† are two of the underlying root causes of our involvement with Caliterra. After entering into the joint venture, we quickly discovered that the focus on cost versus quality was very different. The focus was in part due to the traditional market that Chilean wine was marketed to – locals who preferred value for money over product quality and also due to the operational and cultural differences between Mondavi and Caliterra. Quality has always been critical to Mondavi and it will continue to be, even in our Chilean operations. The analysis below is aligned with each of the recommendations. La Arboleda winery is currently scheduled for completion in 2000 based on a conservative project plan. There are a number of geographical and logistical challenges that need to be addressed in progressing with the build, namely accessibility and supply of water and utilities. In order to complete the project in a 10 month period in time for the Caliterra harvest, we need to acceleration the above geographical and logistical challenges, which will increase costs in the short term. However, the cost increase (estimated at 11% compared with the current build timeline and budget) will be more than offset by the additional production capacity it will provide in the future. La Arboleda would be able not only be able to accommodate the five million liter shortfall we currently have but also the harvest projections deliver the needs from the Wine Availability reports for the foreseeable future. To successfully complete the build we need to have the correct management team in place and to motivate workforce. The ideal management team should be a mix of Mondavi and Caliterra staff, bringing the wine growing expertise and quality control procedures of Mondavi while taking advantage of local staff to bridge the cultural and linguistic challenges. A portion of the planned additional expenditure is allocated to bonuses payable to the workforce and management team upon successful completion of the winery in 10 months. Lastly, we need to understand the benefits of using the â€Å"lost merlot† winery. There is not enough time to use or to buy a competing winery that has a successful infrastructure to manufacture wine to our quality levels. Aiding the â€Å"lost merlot† winery will initiate discussions surrounding a future reduced price for wine in exchange for modern technology and processes. All of the above will help in reducing any net cost to Mondavi over a five year period. Recommendations The ability to take advantage of the growth within the Caliterra brand and the Errazuriz wines is crucial; therefore immediate additional capacity resources need to be discovered. ? Appoint a joint Caliterra-Mondavi project team, one that understands both the culture and the quality constraints needed to succeed. The construction of the La Arboleda winery project will be aimed for completion within 10 months. When completed, La Arboleda will have all the capacity to produce all the ultra-premium product while the remaining wineries handle the lower end product and overflow. ? As a long term and contingency plan we need to agree to financial and contractual terms with the â€Å"lost merlot† winery for the provision of modern equipment and technology to be installed within six months. The improved technology includes standing a team from Mondavi to oversee the modernization of the â€Å"lost merlot† winery and subsequent fermentation process. These improvements will bring the standards to the winery up par with the Errazuriz and surrounding wineries. Additionally it will be a fail safe if the La Arboleda project slips its deadline for completion and will give us additional capacity for short term and long term growth. ? Move the less premium wine to the â€Å"lost merlot† winery for production helps our business control the quality of the higher end product by keeping in within the Errazuriz wineries walls. By avoiding these risks, the higher margin product would get the attention it needed compared to the earlier â€Å"lost merlot† example and leave the lower end product for the â€Å"lost merlot† winery, where the quality will not be as crucial immediately. Conclusion In conclusion, to minimize the impact of the current production deficit of our Chilean joint venture, we need to act immediately by moving forward with the La Arboleda project as well as aiding the â€Å"lost merlot† winery by â€Å"Mondavi-izing† it. This will give us the capacity we need and will support the Mondavi Corporation’s strategy of growth through international expansion. Following these recommendations will be set up to win for years to come! 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Understanding Legacy Status for College Admissions

Understanding Legacy Status for College Admissions A college applicant is said to have legacy status at a college if a member of the applicants immediate family attends or attended the college. In other words, if your parents or a sibling attend or attended a college, you would be a legacy applicant for that college. Why Do Colleges Care About Legacy Status? The use of legacy status in college admissions is a controversial practice, but it is also widespread. Colleges have a couple reasons for giving preference to legacy applicants, both having to do with loyalty to the school: Future Donors. When a family includes more than one person who attended a college, its likely that the family has greater-than-average loyalty to the school. These positive feelings often turn into alumni donations down the road. This financial side of legacy status shouldnt be underestimated. University relations offices fundraise millions of dollars a year, and their task is easiest when alumni families are highly committed to the schoolYield. When a college extends an offer of admission, it wants the student to accept that offer. The rate at which this happens is called the yield. A high yield means a college is getting the students that it wants, and that will help the school meet its enrollment goals. A legacy applicant is coming from a family that is already familiar with the college, and that family familiarity and loyalty typically leads to a better yield than the general applicant pool.   Do Grandparents, Uncles, Aunts, or Cousins Make Me a Legacy? In general, colleges and universities are most interested in seeing if your immediate family members attended. For example, if you are using The Common Application, the Family section of the application will ask you about the education level of your parents and siblings. If you indicate that your parents or siblings attended college, youll be asked to identify the schools. This is the information that colleges will use to identify your legacy status. The Common Application and most other college applications do not have a space for indicating if more distant family members attended, although some will ask a rather open question such as Have any of your family members attended our college? With a question such as this, it wont hurt to list a cousin or aunt, but dont get carried away. If you start listing third cousins twice removed, youre going to look both silly and desperate. And the reality is that in most cases cousins and uncles really arent going to play a role in an admissions decision (with the possible exception of a relative who is a million dollar donor, although you wont find colleges admitting the crass financial reality of some admission decisions). Some Common Mistakes Related to Legacy Status Assuming your legacy status will make up for a mediocre academic record. Highly selective colleges and universities are not going to admit students, legacy or not, who are unlikely to succeed. Legacy status tends to come into play when the admissions officers are comparing two equally qualified applicants. In such cases, the legacy applicant will often have a slight advantage. At the same time, this doesnt mean that colleges wont lower the admissions bar slightly for legacy applicants from prominent and/or extremely wealthy families (but youll rarely hear colleges admit this fact).Using the Additional Information section of The Common Application to draw attention to a distant connection to the college. You should use the additional information section of The Common Application to share important information not reflected in your application. You could use this section to explain extenuating circumstances that may have affected your grades, or you might use it to present interesting information about yourself that doesnt fit elsewhere on the application. This type of information can enrich your application. The fact that your great-great-grandfather attended Prestigious University is rather trivial and is an ineffective use of your opportunity to provide additional information. Making monetary threats. For good or bad, a colleges interest in your legacy status is often related to money. Family loyalty to an institution often leads to alumni donations. That said, it will reflect badly upon you if you suggest that your parents donations to the college might end if you arent admitted. The college already considers such possibilities when making admissions decisions, and raising the issue yourself will seem crass.Placing too much emphasis on your legacy status.  Aside from listing family members who attended the college or university, you dont need to draw more attention to your legacy status. The focus of your application needs to be you and your merits, not those of a parent or sibling. If you try to overplay your hand, you may look either desperate or obnoxious.   These Factors Matter More Than Your Legacy Status College applicants are often frustrated by the advantage that legacy applicants have. This is for good reason. An applicant has no control over legacy status, and legacy status says nothing about the quality of the applicant. But be sure to keep legacy status in perspective. Some colleges dont consider legacy status at all, and for those that do consider it, legacy status is just a small factor in admissions decisions, Colleges know that being a legacy is a rather dubious distinction. When a college has holistic admissions, several pieces of the application will almost always carry more weight than legacy status. First of all, you will need to have a strong academic record. Without it, you are unlikely to be admitted whether youre a legacy or not. Along similar lines, SAT scores and ACT scores are going to be important unless a school is test-optional. Selective colleges will also be looking for meaningful extracurricular involvement, positive letters of recommendation, and a winning application essay. Legacy status wont compensate for weaknesses in any of these areas.

Paraphrasing of Discussion and Analysis of Dell Strategy Essay

Paraphrasing of Discussion and Analysis of Dell Strategy - Essay Example However, recent times have seen the increase in competition against Dell and its winning strategies. As such, Dell seeks new strategies so as to gain and maintain competitive advantage. One such strategy Dell zeroed in on is â€Å"dynamic capabilities† (Magretta 1998, p.4). The trick is to go beyond utilizing resources in an ordinary way. Instead, the company employs strategies that configure and thereby create competitive advantage of these resources. â€Å"Dynamic†, on the other hand, stands for the ability to transform these resources with ease in light of the flux environment within which Dell competes. The ability to adapt to external and internal change is also a significant way of maintaining competitive advantage. In light of this analysis, Michael Dell states that: â€Å"The goal is to stay a few steps ahead of change. That means the company can create and even shape change to some extent. The best way to beat change is to spend adequate time with the customer s (Magretta 1998, p.83)†. This approach reflects not only on the nature of the strategies Dell upholds but also on the nature of their operating models. That is, adjusting and improving the models capabilities over time in light of changing market needs. Critical Overview: Focusing on Relationships within a Supply Chain. Dell attributes its key successes on a unique value chain. This chain owes its uniqueness to the nature of relationships of the various stakeholders within the supply chain. These relationships create leverage for the company in view of its customers’ appreciation. Secondly, Dell is one of the company’s that heavily relies on web technology to differentiating itself from other players in the market. One advantage of utilising web technology is the ability to select direct market routes, as opposed to other companies. Direct market routes are cost efficient as they facilitate quick delivery of goods and services. Also, the company can adapt and re spond to the market environment needs with flexibility. Source: Magretta, 1998. In regard to the stakeholders in the supply chain, Dell focuses on the customer’s interests more than any other stakeholder. Granted, distributors and retailers contribute significantly to the value chain. However, in maintaining the differentiation strategy Dell prefers to target the customer directly. This approach provides convenience for the customer through superior customer service and the company by building a customer oriented brand name. Secondly, a direct approach to customers’ business model vouchsafes lower operating costs. This enables customers to enjoy Dell products at relatively affordable prices. Lower operating costs are an advantage for the company as they can invest other capital to improve the value of their products through research and development and also, enables them to invest in other ventures. The ever changing external factors over the years have led to the need to expand some previous strategies. Therefore, Dell outsources some logistic and distribution elements of its strategy. While exploiting the internet to create effective distribution channels, Dell does not ignore traditional channels such as direct mail. Through outsourcing primary activities, Dell creates a virtual value chain because suppliers and distributers alike qualify to be partners hence â€Å"integrated in their value adding activities† (Magretta 1998, p.7). This strategy further differentiates Dell from competitors offering the same services. The partnerships created also allow for competitive advantage for Dell. These partnerships facilitate innovation through injection of â€Å"

Opininated Response to Peer Commnts Essay Example | Topics and Well Written Essays - 250 words

Opininated Response to Peer Commnts - Essay Example I agree with you that when companies make the mistake of ignoring diversity it diminishes the overall success of the business. It is imperative for companies to provide training to its supervisors and managers so they are able to properly manage a diverse workforce. The HR department is responsible for providing training and development opportunities to its workers. Small firms that do not have an HR department should hire a consulting firm to provide diversity training. In your response you mentioned that companies today have to deal with a multicultural workforce more than ever before. â€Å"More organizational leaders are trying to overcome the challenges of managing a multicultural workforce so that they can reap the benefits† (Kokemuller, 2012). I think that one of the reasons that diversity is a greater reality than ever before is due to the globalization movement. There are thousands of multinational corporations that do business in different parts of the world. These companies often recruit workers from outside the United States due to the shortage of professionals in many technical fields. It is important for managers to learn about other cultures in order to be able to effectively motivate the employees. The goals and values of the organization must be aligned with the mission and vision of the company (Ehow, 2012). The United States since it was founded has always been a country with a diverse population. A manager that is not well educated in cultural matters cannot perform his managerial duties properly. I agree with you that many companies often rush through multicultural training. Kokemuller, N. (2012). Advantages and Disadvantages of a Multicultural Workforce. Retrived October 24, 2012 from

Computer Forensic Essay Example | Topics and Well Written Essays - 9000 words

Computer Forensic - Essay Example The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized [11]. The Fourth Amendment is part of the Bill of Rights which guards against unreasonable searches and seizures. It was ratified as a response to the abuse of the writ of assistance which was a type of general search warrant in the American Revolution. It specified that any warrant must be judicially sanctioned for a search or an arrest in order for such a warrant to be considered reasonable. Warrants must be supported by probable cause and be limited in scope according to specific information supplied by a person. It only applies to governmental actors and to criminal law [3]. An example would be if a warrant is issued for child porn on an individual’s computer, but finds records of embezzlement, the embezzlement records could not be used in a court of law. The exception is if the police could justify obtaining a warrant to search the computer for records of embezzlement. The Fourth Amendment interposes a magistrate as an impartial arbiter between the defendant and the police. The magistrate may issue a search warrant if the magistrate or judge is convince that probable cause exists to support a belief that evidence of a crime is located at the premises. The officer must prepare an affidavit that describes the basis for probable cause and the affidavit must limit the area to be searched and evidence searched for. The warrant thus gives the police only a limited right to violate a citizen’s privacy. If the police exceed that limited right, or if a warrant is required, but the police have not first obtained

Sex and Gender Identity: Intersex Child

Sex and Gender Identity: Intersex Child Discuss why the birth of an intersex baby is treated as a medical emergency and the implications of surgical sex assignment (personally and socially) This essay will discuss why the birth of an intersex infant is considered a medical emergency, what especially determines the intersex conditions whilst shedding light on the reasons as to why surgeons deem this procedure necessary to the infant. As well as the repercussions, the surgical sex assignment will have on the child personally and socially in the future. The impact other children can have on an intersex infant and the impacts associated on the parents having to deal with this medical emergency and the struggles associated with their sex and gender identity as they go through life. Physical features in which determine the sex of an individual person are the internal and external sex organs, the karyotype, gonads and the secondary sexual characteristics these appear at puberty. Whereas Intersex conditions occur when there has been an obstruction in the normal process in which sexual maturation is formed, therefore results in abnormalities in any of these features. (Creighton, 2001). Medical professionals are guarantying that surgery to adjust ambiguous genitalia is a treatment planned to re-establish a fitting appearance and function to the infant. (Holmes, 2002). In Australasia, North America and the United Kingdom it is now seen as standard medical practice to surgically and hormonally correct intersexed infants. The practice of this has been continuously justified solely on the basis that the birth of an ambiguously sexed child represents a psycho-social emergency which is when the intersex infants reassignment should be addressed through surgical means as so on as possible. During the late 1990s it saw a swift increase in interest concerning the medical treatment of intersex infants and children from medical practitioners, ethicists and even intersex people themselves. An impasse has come to light regarding the questions being asked about intersex medical treatments by clinicians and intersex activists. As clinicians are professionally bound to take and look after the well-being of their patients, the research in which they are relying on is to argue for early surgical assignment. Physicians believe intersex infants are to have surgery as soon as possible. It is believed there are in fact three categories of distinguishable genital surgery: Firstly, that the surgery is going to be lifesaving. For example, the urethra has been rerouted so that the infant is now able to pass urine out of their body. Secondly, it improves their quality of life. For example, they completely redesign the urethra opening to help the child not urinate on a toi let seat. Thirdly, aesthetic purposes. For example, the small penis is built up so that eventually when the man is older he will feel more manly. (Roen, 2004). Surgery is meant for effecting the sense of gender and sexual identity for the child, and to support him/her from a likely hostile and ignorant world. (Holmes, 2002). Within Western culture, it is significantly committed to the idea that there are only two sexes. People can go years without knowing of their intersex surgery, but for the ones who do know or have not had surgery to give them a gender identity, it can be difficult socially, especially as a youth. Teasing is not an uncommon occurrence in this society. One alarming factor that has been noted by teachers and parents that it is not the intersex childs behaviour, but the way in which other children are reacting to it. Even if the child is normally seen as socially acceptable once his/her peers are to find out that they are in fact intersex, that is when their opinions can change, as intersex individuals are not seen as socially acceptable. This brings up Gender Identity Disorder and that teasing is seen as a justifiable reason to require treatment for this. Teasing and name calling can have a huge impact on a childs wellbeing, regardless of being intersex or not. It can lead to depression , social anxiety and if the teasing got too much for the child they could then decide they did not want to go to school anymore. Prejudice over intersex children plays a role in how they are going to be treated. If a child has not had surgery and is still figuring out their identity it can be had for people, let alone other children to understand. Whereas, if a child has already been gendered from a surgery at birth, it can be easier for the child to identify themselves therefore, not have the repercussions from other children who may not understand the situation. (Fausto-Sterling, 2004). As well as issues with their parents and other children, another social impact on an intersex child can be the trauma associated with being intersex. In large part, the shame that seems to appear with being intersex. This comes back to having the surgery, as that a child is less likely to be singled out and teased if they have had a the surgery and their peers are unable to know of their difference s if they have identified with a gender, which has been given with the surgery. This will then decrease their chances of life long trauma and the possible mental effects on them which can then be linked to depression, anxiety, bipolar etc. (Feder, 2014). When looking at an intersex persons life, there can be many factors to affect them personally. One of these is the effect on their parents. A person can only attempt to imagine the struggle a parent would go through regarding the decisions they would have to make for their baby. Whatever decisions the parents have made, for example: deciding to go through with surgery, which gender they choose to influence their child as if they do not go through with the surgery, what their beliefs are etc., This definitely has a huge impact on their childs life. (Fausto-Sterling, 2004). It is seen that medical professionals are trying to assure anxious parents that having the surgery will then let intersexed children to see themselves as a single sexed person and gendered person. Although, what comes of this is two clear problems that will have an effect on the child. Firstly, it willingly assumes that a person who has not been through the intersex surgery would not have a clear identity, when in f act this would not be the case. Yet no practitioners have any evidence to fully support this assumption. Secondly, it suggests that a typical man or women feel completely at ease and happy in their bodies and their gender identities, and do not have any issues regarding their body image and relationship of identity to their appearance. Yet in fact there are many crises that affect men and women regarding their sex/gender. Individuals may have troubles in their self-image such as problems with how much body hair they have, they may have too much to be properly feminine. Or not enough hair to be properly masculine. Yet surgeries to change the appearance of ones sex, are now offered to parents as guarantees that their intersex infant will grow up to be a full male or female. (Holmes, 2002). This then looks at the issue that if an infant is placed under a certain gender but as they grow older are to feel more like the opposite, what kind of impacts can be associated with this? As well a s mental impacts, there can also be resentment towards the people in which made this life altering decision for this person, for example their parents, the surgeon. It can also have a huge impact on their wellbeing and how they are feeling about themselves as a person. It can bring up a lot of questions and feelings of doubt within themselves. Having the surgery right from birth can have a lot of negative impacts on the person personally. (Holmes, 2002). To conclude, this essay has covered a wide range of topics regarding intersex infants and whether or not the surgery is worthwhile to them and the effect it can have on them personally and socially. As well as the people they may associate with in day to do life, their parents, their peers and what kind of impacts and influences they can have on this persons life.ÂÂ   How does having the surgery effect their sexuality and gender identity. These are all factors that can have huge influences on an intersex persons life that can shape them into the person they will eventually grow into in the future. If people became more open to accepting an intersex person, they may learn a thing or too. References: Creighton, S., 2001. Surgery for intersex. Journal of the Royal Society of Medicine, 94(5), pp.218-220. Fausto-Sterling, A., 2004. The Five Sexes: Why Male and Female are Not Enough, in Michael Kimmel and Rebecca Plante (eds) Sexualities: Identities, Behaviours and Society, pp. 39-44. New York: Oxford University Press. Holmes, M., 2002. Rethinking the Meaning and Management of Intersexuality, Sexualities, vol. 5, no. 2, pp. 159-180. Roen, K., 2004. Queerly Sexed Bodies in Clinical Contexts: Problematizing Conceptual Foundations of Genital Surgery with Intersex Infants Feder, E.K., 2014. Making sense of intersex: Changing ethical perspectives in biomedicine. Indiana University Press, pp 48

?Words are more treacherous and powerful than we think? Essay -- essay

Title: â€Å"Words are more treacherous and powerful than we think† Evaluate the extent to which the characteristics Sartre claims for words affect - negatively or positively - different Areas of Knowledge. The limits of knowledge that the topic implies are the limits of language and how well it approaches truth. There are a number of definitions of language. Everybody has there own term of what language stands for. For example, Chomsky says that language is a system of sounds put together to form phrases, which are then translated into a person’s mind. Adler says that language is a system of sounds that are created to form a way of communication, which can be translated in the human mind. What I found is that language shows the proof of words through thoughts. feelings, and a system of arbitrary signals, such as voice sounds, gestures, or written symbols. Images are also a way of understanding language, which connects to what Adler and Chomsky had said. Because the world’s vocabulary is so limited to the meaning of a word, images are replaced in their meaning. By showing the thoughts of what Chomsky and Adler said, I will show how many others have a different idea about l anguage. Words have been given a belief to have a true meaning to them, but in reality not so many words have a true meaning. In order to find their true meaning we have to look at how they are used and then come up with the true meaning. â€Å"Therefore it was necessary that he should be able to use these sounds as signs of internal conceptions; and to make them stand as marks for the ideas within his own mind, whereby they might be made known to others, and to others, and the thoughts of men’s minds be conveyed from one to another.† What sometimes ends up happening is that the word can mean so many things in many situations, which gets confusing. Rather they have many different meanings, which can only be found through text that can be found through knowledge. Sometimes the meaning of words is so vague it is difficult to understand their meaning at all. Unless we are aware of the exact context in which it is being used, we would probably not agree on the subtle diffe rences. Language is what we humans use as a symbol of communication. ds or language in general were designed by man in to fit articulate sounds, which we call words. Language is considered to be a communication of thoughts and feeling... ...s method an efficient one. By showing the thoughts of what Chomsky and Adler said, I will show how many others have a different idea about language. Words have been given a belief to have a true meaning to them, but in reality not so many words have a true meaning. In order to find their true meaning we have to look at how they are used and then come up with the true meaning. But what sometimes ends up happening is that the word can mean a so many things in many situations, which gets confusing. Rather they have many different meanings, which can only be found through text has to found through knowledge. Sometimes the meaning of words is so vague it is difficult to understand their meaning at all. Unless we are aware of the exact context in which it is being used, we would probably not agree on the subtle differences. Knowledge plays into affect by adding a whole new view to looking at a word. With knowledge, the interpretation of words can be figured out faster and more efficient. The way of interpreting the human language makes this method an efficient one. John Locke, Concerning Human Understanding , The Great Books Of The Western World; The University of Chicago Press, 1952

Gangnam Style Is a Part of Pop Culture Essay

In the baby boomer generation, That Thing You Do, a single released by The Wonders, fascinated people for a long time. Today, majority of people are interested in Harlem Shake, the very short clips that were uploaded on YouTube by some undefined performers. Last year, 2012 was the year of excitement and entertainment. In every part of the world, Gangnan Style, a single released by a Korean singer called PSY, has turned people to share the common interest in the funny dance moves with the catchy beats. Gangnam Style is a recent popular culture that turns people on in the world. This essay will first illustrate the background of this world phenomenon and then extent to explain why it becomes popular culture. To begin with, Gangnam Style is combination of the fancy dance move and a song that is sung in Korean language. It is sung and danced by Park Jae-sang, who is better known by his stage name, PSY. PSY is a 35-year-old Korean artist, who has been working in music industry since 1999. In July 2012, PSY released his sixth album called PSY 6 (Six Rules) Part 1, which Gangnam Style was included inside this album. No later than a month, Gangnam Style became the most viewed video on YouTube due to the unique dance move that has been entertaining people around the world. The reputation of this pop culture did not stop increasing. In December 2012, it became the first ever video that reached 1 billion views on YouTube. Even though it is sung in Korean, but nobody cares about the meaning of it. In other words, people have been into the dance moves with the catchy beats and careless about the lyrics. In addition, Gangnam Style has influenced on many aspects worldwide such as television; sports; parodies; flash mobs, famous people and technology. For instance, there have been more many flash mobs of ethnic groups over the world. In fact, the first flash mob took place in one of the shopping mall in Pasadena, California. Gangnam Style also gained very positive feeling from noticeable people such as Barak Obama, the President of the US and Jim Yong Kim, the President of the World Bank. However, many people wondered why is the part of popular culture. It is important to note that one thing can become popular culture unless it has 4 characteristics: association with commercial products, development from a local to a global level, accessibility and constantly changing or volving. For one thing, Gangnam Style is considered as a treasure for the businesspeople all over the world due to its popularity. For instance, the famous Korean music company, YG entertainment has sold about 100 thousands of the Gangnam Style records nationally. After it became the most viewed video, PSY earned around $1 million from his YouTube revenue share. Moreover, Apple made Gangnam Style to be available in Itune for the Apple ‘s users to download for a fee of $1. 29. Most important thing is that businesspeople have made a lot of money from selling the concert admission fee that they arranged in many parts of the world. Beside the music industry, some associated companies have made plenty of money from selling Gangnam Style clothes, cups, bags and cartoons. It is not a surprise that there are many dancing schools in the world that teach Gangnam Style dance move. Today, some companies have produced photo editor application that allows users to edit photo of PSY dancing Gangnam Style by replacing his head with their friends’ heads. After put things into consideration, Gangnam Style does have association with many global enterprises. In fact, PSY aimed to release Gangnam Style just to compete with other Kpop artists such as Girls Generation and BigBang. He did not expect this record could become what it is today. Miracle happened! Gangnam Style only took about 5 months to reach the global level. This is not just a record that entertains teenagers and adults but also fascinates middle aged and old aged people around the world. All kind of people cannot stand still when they hear the Gangnam Style music; in other words, they just feel like dancing along the music playback. People seem to feel the same type of enjoyment even if they belong to different cultures. In addition, Gangnam Style appeared on many famous TV shows such as Ellen Show in the US, Strictly Come Dancing Show in the UK and Who Will Become A Millionaire Show in India. There are many Gangnam Style dancing videoes or flash mobs that were uploaded onto YouTube by some ethnic groups in different countries. In December 2012, Gangnam Style made its way to become the number one hit in both Billboard and Itune chart passing over As Long As You Love Me by Justin Bieber. Surprisingly, Gangnam Style also became an international phrase. There are 90% of the world population know what this phrase means. Hence, Gangnam Style is known worldwide. Furthermore, Gangnam Style is extremely accessible compared to other popular culture in the 21st Century. YouTube, a world community that allows people to watch and upload the videos for free of charge, plays an important role in promoting Gangnam Style to be the world phenomenon. There are 1,507,623,962 people who have watched this video on YouTube. In fact, many teenagers and adults watched this video in order to learn the dancing moves of PSY. Additionally, Gangnam Style CD can be found in almost all music stores in the world except North Korea. They can also be bought online. Not onl6 does CD can be shopped online but also other Gangnam Style commercial products such as toys, shirts and bags. PSY has appeared on many world tours with his Gangnam Style single release in many countries such as the United State, the United Kingdom, Korea and French. For instance, to celebrate New Year Eve 2012, PSY was invited to sing and dance at Time Square in New York, The US. Well, it is the fact that people can find Gangnam Style everywhere. Finally, Gangnam Style has been developing to entertain people for all over the world. After Gangnam Style became a success in YouTube, many people started to turn Gangnam Style into an acoustic in order to delight the audiences. In February 2013, a group of the twin sisters called Jayesslee, uploaded their Gangnam Style acoustic version on YouTube. That video became the most viewed acoustic version of Gangnam Style. Until now, this video has 22,847,341 views. Equally important, PSY remixed his Gangnam Style release with many popular songs during his concerts last year. Many people translated and sang the Gangnam Style in their own languages; however, they kept the parts, which said â€Å"Oppa Gangnam Style† and â€Å"Hey Sexy Ladies† to remain original. Most of the time, people are not able to follow every dancing move in Gangnam Style video; therefore, they change some moves beside the equine dancing move to make it more easier to dance. In a consequence, people change the original Gangnam Style into something more interesting and exciting. In conclusion, Gangnam Style taught people an amazing today popular culture. Due to its unique dancing moves with the beats, it became the world phenomenon that fascinates almost every kind of people in the world. People cannot curl themselves from dancing along the music while it plays. After all considerations, we can be surely that Gangnam Style has 4 characteristics of pop culture. In other words, it is a real part of popular culture.